How would Gary Vaynerchuk define marketing?

GaryVee would define Marketing EXACTLY like this:

Marketing is NOT trying to sell your product to people.

Marketing is NOT public relations.

Marketing is NOT to make an ad and get people into a funnel.

What is marketing then?

Marketing is a special way of Content Publishing.

And you should be 1000% a Media Company...

Just like CNN, MSNBC, FOX or even Netflix.

What is the purpose of marketing?

It is to build a brand people love.

Because the truth is:

There is something more powerful than features and benefits and sales letters and logical arguments and impulse buys and special offers...

What is this ONE thing which is more important when it comes to buying and selling than the offer itself?!

It is the Human Relationship.

And how do people develop deep relationships together?

Humans develop relationships using two factors:

Therefore, the more often people see your face, the more they will like you...

And the more value you share in your content, the more people will like you...

And when you mix BOTH, by being present EVERYWHERE, sharing good content that helps people...

They fall in love with you!

The relationship goes deep.

You naturally become their number ONE choice, and they don't care whether your product is the best or not.

All they care is:

They want to buy from YOU, because it is YOU.

And this comes from understanding this whole game of relationship building.

That it happens through familiarity and adding value.

That you're a media company, and your first role is to publish good content all the time.

10s of pieces of content. 100s of small pieces of content. On 10 channels.

Every... single... day...

Why?

So that you have more repeated familiarity created than any lazy competitor.

That's how you win the game of business.

And this is how GaryVee would define Marketing.

And this strategy is what I'm all about.

Ashok thoughts